Fairly recently, I realized something interesting. We spend a great deal of time sharing our
treasured moments with each other because we want people to feel the same as
those things made us feel. The problem
is… they don’t. Not really, anyway. Even the people you physically spent those
times with remember things their own way.
I could pick a random moment in time… playing Crossbows and
Catapults with my brother at the kitchen table one Christmas vacation. I was listening to Rainbow and Emmerson, Lake
and Palmer he was listening to something else, across the table where the view
was different. It was the same hour that
we shared and some things will match but they were unique experiences to each
of us.
One of the things you read a lot in marketing is to bring your
fans on your journey but how can you truly do that? You can’t.
What you can do is share moments that you enjoyed or learned from and,
perhaps, they will trigger something in others.
Take my example of Crossbows and Catapults. Maybe you weren’t there (Unless you are Lee,
you weren’t) but, perhaps that reminds you of a time your family sat at the
table and played a board game, or cards or put a puzzle together. Maybe there was tinsel hanging from the tree
in the living room. Perhaps you used a
needle and thread and strung popcorn.
Maybe you aren’t in the studio with me when I create a song. Maybe that song reminds me of winter because it was freezing outside when I composed it. Maybe, for you, it is a summer song because you first heard it in July when you had Spotify on random at a picnic and my song came on.
What you can do is inspire ideas in others. Maybe that ice pond I tried to build in my
front yard one year wasn’t a good idea but perhaps that will give someone else
the idea to find a skating rink or get lessons.
How about the time my brother and I started rolling snowballs and
realized we could make giant snowballs and rolled a few together and then
hollowed out a fort?
My point is that it doesn’t matter if you feel the same
things I do. It would be amazing if
anyone shared my exact memories but that isn’t possible (at least with today’s
technology. Who knows what the future
may bring). All that matters is that you
feel something. That you smile. Maybe even that you are inspired by music, a
book, some holiday or vacation pictures that a friend posts. Look, listen, read and be inspired!
Share your memories in the comments below and inspire
others!
Cheers,
Scott
Scott
In case you are interested, here is a list of holiday music
I have available (Amazon, iTunes, Google Play, CD Baby, Spotify and more):
Mental Sauna III: Christmas Inflections
We Three Kings (Featuring Taran Emmert on vocals and Bruce
Vaught on acoustic guitar.
Haunted Holidays: Deadly Christmas
Haunted Holidays: Deadly Christmas II
